Apparently you can engineer without any specifications
Just working out a few things here in the office, and I get an email from my boss asking if this laptop is good for one of the higher up executives for their daughter. So I start looking over the email and specs and such, and it’s not a bad machine for the price they want. I’m not very informed on the Mac side of things but the hardware looks good and some of the reviews were nice.
What really got my attention was at the bottom, a little slogan type sentence stating:
“New design. New features. New technologies. All engineered to standards that don’t even exist yet.”
Reading that, I leaned back, and just thought of all the things wrong with that statement while I laughed. This is impossible. This is one of the reasons we follow standards in a world so reliant on computers and technology. You should always follow a standard, and if there are no standards to follow you really did not look for a standard at all. Saying that it does not even exist seems to me that you threw a bunch of shit together, and called it a day.
Now they might not be talking about standards, as in XHTML, XML and such. They might be talking about customer service and a high satisfaction rate from their customers. The problem is, that levels of very high satisfaction do exist, and that I assure you, Apple does not meet them.